Context
Artisteca is a social change project that encourages the appreciation, creation, and learning of art and culture for people of all ages. Two financial institutions have managed this social responsibility project: Fundación CRISFE and Diners Club del Ecuador.
The challenges
The project needed marketing collateral to broadcast activity programming and calls to action for art classes, contests, and events with logos and brand guidelines created by a marketing communications network.
My role
As the organization's sole Graphic Designer, in a part-time modality, my role was to:
Create monthly activities theme-based posters, flyers and social media posts
Results
The project increased brand recognition in the historical centre of Quito, with more participants and social media followers.
