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Context
Humana People to People Belize is a non-profit organization that implements community-development projects that empower and mobilize underserved groups to reduce poverty.
Its clients include international donors, local partnering organizations, and residents from different socio-economic backgrounds.
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The challenges
The organization had outdated logos and non-existent brand guidelines. Funding opportunities were missed due to a lack of social media presence, and project participants could not access all the information offered due to poor communications.
My role
As the organization's sole Graphic Designer, in a part-time modality, my role was to:
Define brand and sub-brand guidelines, update two existing logos, and create new ones for community services and fundraising projects.
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Results
The NGO increased recognition at the national and international level with more project grants approved, increased donor satisfaction, and social media followers.